Recently I have been going to some Trade shows in UK, with some big distributors and some smaller ones.
First was the Core bike show 2026 at Whittlebury Hall, I managed to get an invitation to go there and the main distributor was Moore Large, who had previously rejected eZo Cycle for a trade account before, but they were still very accommodating and talking to some of the reps there they understood my needs, but also had concerns over online only businesses and preferred to deal with traditional bricks and mortar business instead.
I understood this point, particularly when my workshop will be finished it will not have any retail floor space. So in the end I had to class myself as a mobile mechanic rather than a retail shop. Seems a shame, but I persevered and managed to still get some accounts running with some other distributors.
On the same day I went down to the Bike Place show organised by Fisher Outdoor, which is another big player in the UK cycle industry, again they previously rejected my trade account request. However as I learnt to persevere, I managed to get some very good accounts with some smaller bike distributors for my bike supplies which will come in handy for the bike building and servicing side of things.
I did get to meet VAM Performance, headed by Alex and Audrey Jones. They were lovely and showing off Cadence, a Californian cycle clothing company, with very distinctive clothing for on and off the bike. Just the type of clothing I was after for eZo Cycle. Clothing with both form and function and not always about just racing jerseys. Hopefully I will get things set up soon for the online retail to get the chance to show off Cadence and iLE bags. More of this later.
Finally, I went this week to the ICE bike show organised by Madison, another big player in the cycle industry and again they had previously rejected my trade account application, but now I met some of the reps there it seems I can start off with a workshop account which gives me access to some brands such as Finishline, Shimano and Park Tools. To supply my mechanical side of the business will be a big step forward for me, so fingers crossed it will all work out well soon.
Next show I think will be the Bespoke show in Bristol in April, where I hope to see some wonderful work from some independent bike builders and learn some of the trends and aesthetics which they are working towards. Definitely will show some of their work on here. Watch this space.