With the new year comes a few UK based Trade shows for the bicycle industry. For the 3rd year I have planned to visit the Core Bike Show, The Bike Place with the Ice Bike show and London Bike Show to come later in February.
These trade shows tend to be organised and split up by a number of main distributors, Core Bike being More Large and Ice Bike being Madison UK, as examples.
I was once again going to these shows with lots of enthusiasm but with a drop of intimidation and trepidation, as I still feel very green in the industry. But my experience last year has given me more confidence to go to these shows and talk with faith and strength over what eZo cycle needs and what we do for our customers.
I always explain how we are really not a big business, and that eZo Cycle was created through a passion for the cycling lifestyle. Last year, my mood was very low as most suppliers were reluctant to work with us. But a few did and since then we have benefited and also been able to start buying quality parts and tools for servicing, accessories and clothing for riding and even started selling complete stock bikes to compliment the Reimagine bikes we have.
So going to more shows this year, I was more determined than ever to get more suppliers to work with me. The journey to this goal already started the few days before the start of the Core Bike show. Attitudes seems to be changing in favour of small IBD (Independent Bike Dealers) and more importantly online only retailers, much to our benefit.
Many more suppliers small or large are more open to businesses like us, which are small or even tiny, but we are much like other bigger retailers or mechanics where we need stock to sell or use in servicing. I’d like to think that we are lower maintenance than bigger retailers as we tend to be less demanding and are happy to be given a chance to show brands what we can do, albeit, at a smaller scale to large retailers.
eZo Cycle has gained Velo Bearings and Kinetic bearings as new suppliers, so bearings are indeed one of my new fun things, playing with Hybrid Ceramic bearings gives me alot of joy.
Hookit also gave us an account, so hopefully we will stock some trick MTB parts to sell.
Hoping to get accounts now with Zyro Fisher and Madison to increase more brands available to eZo Cycle, which means we may go more into apparel and accessories too. But really there are plenty more brands and suppliers that I’d like to work with to ensure eZo Cycle can offer more range to customers.
Exposure Lights is talking to us about introducing their lights and components to our reimagine bikes and commuting customers.
At the Bike Place Show, I came across Kalkhoff, who predominantly make eBikes, something I find to be still a bit too heavy for purpose, however, their bikes have really shown me that they are indeed getting lighter and also cheaper, which I am beginning to feel is the beginning of the eBike revolution for UK. They are targeting the leisure market more, but they are also looking more sporty and less obvious too. Which is only a good thing. For a long while I thought only old people and lazy downhill riders are the only ones considering eBikes, however it is that turning tide now. I can really see eBikes expanding massively in UK in the next couple of years. With the aging population and young generation copying them and then most likely hacking them to gain mileage or power, or pimping up….